Insights

Insights

An inside look at unlocking value for category leaders through great digital products.

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Digital: The New X Factor
Business
Digital: The New X Factor

Over the past few years we have had the pleasure of helping some great companies who are established leaders figure out how they can leverage digital to not just stay on top, but create a wider moat around themselves. We believe that the companies who are most willing and prepared...

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How to Think in GraphQL Coming From a REST Mindset
Development
How to Think in GraphQL Coming From a REST Mindset

Transitioning to a new tech stack is never a smooth and painless transition. No matter what your experience entails, there isn’t a tech stack out there that doesn’t have a “gotcha”, or at least a few minor syntax annoyances that you have to look up. At the same time, just...

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Behind the Explosive Growth of JavaScript
Business
Behind the Explosive Growth of JavaScript

Is JavaScript really growing? JavaScript skills are in demand more than ever before. For the past five years, JavaScript has been the most popular technology in StackOverflow’s developer survey. The same survey also listed JavaScript as the second most “wanted” language. In the open source community, more JavaScript code is...

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Cultivating a Culture of Constant Improvement
About Differential
Cultivating a Culture of Constant Improvement

Culture is powerful. Its definition varies amongst individuals. To me, it’s about the environment I work in, and the collective worldview it creates within the company. I start by asking myself a few questions to diagnose the environment. Are the people I work with aligned with my values Do...

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Does Your Innovation Have a Story?
Business
Does Your Innovation Have a Story?

Behind every product launch, new company, innovation spin-off, or dramatic improvement in business processes, there’s a story. These things don’t just happen. They’re the result of individuals staying incredibly focused, pushing progress, iterating, learning and adapting. We love these stories, not because they offer a formula for success (from company...

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Building an Effective Project Team
Business
Building an Effective Project Team

If you’re spearheading a project within your company or have been put in charge of a new innovation initiative, most likely, you also have a say about who is placed on the project team. The importance of building an effective team is difficult to overstate. Up ahead, there may be...

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Know Who to Pitch: Finding the Path to Funding
Business
Know Who to Pitch: Finding the Path to Funding

Path to Yes Assuming your project will need resources in order to bring it to life (hint: it will, even if it is just people’s time), one of the most important pieces of the puzzle is figuring out who you’ll need to pitch (i.e. who has to say “yes” in...

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Be Honest About Your Blind Spots
Business
Be Honest About Your Blind Spots

Whether you’re a bootstrapping startup or a corporate intrapreneur running after a new initiative, new digital product innovation is inherently risky. The bolder and more unique the vision, the riskier the road ahead. There’s bright side though since bigger innovation risks usually reap greater rewards. If you’re cut from an...

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Pitch Like a Startup
Business
Pitch Like a Startup

As any good startup founder will tell you, nailing your story and ask in a clear, concise and repeatable manner is critical and often the difference between a good idea that gets funded and one that gets discarded. In other words, it’s time to pitch! While we can’t help you...

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Big Data: An Approach to Deep Analytics
Development
Big Data: An Approach to Deep Analytics

Big Data works the same way humans do when we analyze something: We grab what we know, take some time to think about it, and produce something new. The difference between us and our systems is, for the most part, the amount of data that is being processed for the...

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