Insights

Insights

An inside look at unlocking value for category leaders through great digital products.

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Business Process Optimization: Understanding Your Problem
Business
Business Process Optimization: Understanding Your Problem

Sometimes leadership may not really understand the details of a process, but if that process produces results, they don’t want to mess with the status quo. Despite many team members feeling like things are not as efficient or effective as it could be, nobody wants to mess with a complex,...

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The 3 Types of Innovation: Product, Process, & Business Model
Business
The 3 Types of Innovation: Product, Process, & Business Model

Innovation has become such a buzzword it can be hard to remember what it actually means. Depending on who you talk to, the bar for ā€œinnovationā€ might seem incredibly high (ā€œLet’s be the next Netflix!ā€), or far too low (ā€œLet’s hang up some hammocks in our office!ā€). There are several...

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The Design Sprint: 5 Lessons Learned
Business
The Design Sprint: 5 Lessons Learned

The Sprint Book outlines the process developed by Google Ventures to turn back-of-the-napkin idea into a testable prototype in one week. At Differential we often begin our relationships with clients with a Design Sprint. We've found it to be helpful when working with clients who want to quickly validate and...

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To Do Meaningful Work
About Differential
To Do Meaningful Work

We are lucky that we work with amazing organizations, who do meaningful work. The digital products we build range from helping people treat their chronic pain, enhance their personal safety, and help them take brave steps toward an uncertain, but more hopeful future. The through-line of the projects we...

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Who Should Lead Your Design Sprint
Design
Who Should Lead Your Design Sprint

There’s a lot that goes into planning a Design Sprint. From the scope of the chosen problem, to your team’s time constraints, to even the physical location—there are many variables that can affect the outcome. The reality is that not everything will run perfectly, and there will always be things...

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Why You Should De-Risk Your Digital Product (and what that means)
Products
Why You Should De-Risk Your Digital Product (and what that means)

Being a digital product owner can be overwhelming at times—like you’re battling some kind of hydra. Between managing the expectations of your executive team, trying to stay focused on the needs of the core user, and wrapping your mind around a never-ending list of technical tradeoffs, it’s a daunting task....

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Defining Digital Innovation
Business
Defining Digital Innovation

Digital transformation and digital innovation aren’t just buzzwords or concepts to ā€˜keep an eye on in the next decade’; they are here. Sure, tech like virtual reality received a lot of hype in 2018 and hasn’t really panned out the way we would have expected (yet), but digital transformation (DX)...

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Why Software Developers Leave (And The Best Ways to Retain Them)
Business
Why Software Developers Leave (And The Best Ways to Retain Them)

Finding the right developer for a team or software project should be a major cause of celebration. Selecting a candidate that has the right experience, genuine interest in the role, and is a good cultural fit is no small task! However, finding developer talent is only half the battle. Now,...

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Getting Leadership Buy-In: Make it Tangible
Business
Getting Leadership Buy-In: Make it Tangible

Not having the support from senior leadership is one of the biggest threats to any digital product getting off the ground. Without executive buy-in to the vision, unlocking funding and pulling support from other internal resources will be a constant uphill battle (that you’ll likely lose). In our recent study...

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What Does it Look Like to "Over-Invest" in Culture?
Business
What Does it Look Like to "Over-Invest" in Culture?

As we reach the end of our 3rd annual ā€œDi Week,ā€ I wanted to share a bit about how we think about culture and what we do to invest in it. For some quick context, we are not a venture-backed startup, but rather a digital innovation studio (a services business)....

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