How It Works
Unpack the challenge and define the testable business opportunity. Create a map of the problem and choose one specific target
How should the solution function? How should it look and feel? Explore different ideas for solving the problem through sketching solutions individually and making iterations as a group.
Determine which solution to prototype. Use a structured decision making process to sidestep endless debate.
Build a prototype of your solution with an accurate and polished look and feel.
Test & Learn
Test your prototype with real users. Learn from their insights, burst assumptions, and validate ideas.