Insights

Insights

An inside look at unlocking value for category leaders through great digital products.

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How Can Design Thinking Improve Your Work?
Business
How Can Design Thinking Improve Your Work?

Have you ever wanted to be better at something? Like the time you played baseball and struck out every at-bat. Or when you were so nervous during an interview you left with a shirt three shades darker from sweat. Okay, so maybe we can’t help you there, but we can...

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How to Find a Problem Worth Solving
Business
How to Find a Problem Worth Solving

I like to think of an entrepreneur as someone who tries to solve a problem, rather than figure out how to avoid it. But how do entrepreneurs distinguish between problems that are a waste of time, and the ones worth pursuing? Finding the right problem to solve is very important...

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Expert Tips for Running Innovative Brainstorms
Business
Expert Tips for Running Innovative Brainstorms

Too often brainstorms lead to a lack of valuable ideas and alignment. But did you know that brainstorming sessions don’t have to be a drain? Consider the following strategy tips to create an environment that spurs innovation. These are strategies that the experts use to crank out the types of...

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How Do I Choose a Software Development Company?
Development
How Do I Choose a Software Development Company?

Software is fundamental to how companies operate, not to mention a major competitive advantage. The mass adoption of software-driven solutions over the last few decades has pushed businesses to prioritize digital experiences - for both their internal teams and customers. Custom software is a smart, and sometimes vital, investment for...

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The Power of Perspective: How Design Sprints Forge New Innovation
Development
The Power of Perspective: How Design Sprints Forge New Innovation

Design sprints are key to quickly unlocking value within innovation projects. The design sprint process strategically combines industry experts with innovation experts, creating a perfect pairing to reveal untapped ideas. At Differential, we have come to understand that it’s the people in the room who can make or break this...

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The Data Revolution in Oil and Gas
Development
The Data Revolution in Oil and Gas

Technological advancements continue to unlock new and exciting opportunities, and areas for improvement, across every industry. New apps allow for increased connectedness, better processors give us better computing power, and wearable technologies enable us to have more visibility into our own lives. Those are obvious everyday examples, but have you...

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Bringing the “Native” back to “React Native”
Development
Bringing the “Native” back to “React Native”

The roadmap for building digital products is fairly straightforward. Identify real people that are experiencing a real problem. Come up with a clear solution that helps solve that problem. Build out the product and introduce it to your audience. Iterate over time based on the feedback you get as...

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How Digital Innovation is Transforming Utilities
Product
How Digital Innovation is Transforming Utilities

Once upon a time, utilities had low-engagement products, nearly invisible to their users. But the sector is evolving rapidly, forcing utility companies to adopt new ways of doing business to remain competitive in the industry. Much like the tale of Netflix and Blockbuster, those that do not proactively evolve risk...

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Does Apple's Tracking Transparency Policy Affect My App?
Development
Does Apple's Tracking Transparency Policy Affect My App?

With the release of iOS 14.5, apps that track user data will have to ask the user’s permission to do so. But how does Apple define “tracking”? And what are the implications for your iOS, iPadOS, or tvOS application? Disclaimer: This post is not a legal interpretation nor a statement...

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Shape Up at Differential
About Differential
Shape Up at Differential

After years of various incantations of Agile, sprints, half-baked estimates, story points, and rolling deadlines, we decided to try something new: We decided to adopt Shape Up at Differential. When Ryan Singer (and Basecamp) released Shape Up as a free web book in 2019, I read it immediately (and then...

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