Start Ringing the Bell

by Tim Metzner

I started working on this post a few months ago, but forgot about it and never published. Was reminded about it today, while reading this post. Go read that first, Suster nailed exactly what I was thinking when I started writing this.

A few months ago, we visited with Rob Zesch, President of Part Solutions who has a large bell in his office that they ring when they make a sale.

This reminded me of how little it seems most startups focus on one of the most critical activities for any company; selling. Not only is this the lifeblood of an organization, it's also a quick path to understanding real objections your target might have (there's no better way to get feedback than to ask someone for money).

Sales activities will vary quite a bit depending on your organization and target, but regardless you can count on it being a challenge.

How to get started

OK, so how the heck should startups go about selling, especially if the founders have 0 experience? There's a ton of great advice out there, so I'm not going to re-invent the wheel, just go read:

[Sales & Marketing Series] ( an awesome collection by Mark Suster

[Startup sales strategy] (, solid advice from Nat Turner

[The 7 Deadly Sales Sins Committed By Startups] ( quick tips from TechCrunch

Founders, do yourself a solid and start asking for orders. Today.

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