“Moneyball for Golf” - An App to Improve Your Game


by Differential

Now a personal golf trainer isn’t just for the PGA-bound. When the leading brand of golf clubs, bags, and accessories recognized slowing growth in their sales of manufactured goods, they invested in digital products and services to help drive future revenue growth. Differential worked with their team to create a digital product that pulls in data from a wearable device and translates it into insights to help golfers adapt and improve their unique golf game. With golf course statistics, performance analysis, and online coaching, anyone of us can become the next Jason Day. (Or at least that’s what we tell ourselves.)

The Work

Differential worked with our client’s team to build a digital product that pulls in data from a popular wearable device and translates it into insights that help golfers adapt and improve their unique golf game.

While our partner’s team was able to handle much of the back-end development, they struggled to find a way to make sense of the data they were collecting in a useful way on the front-end. That’s why they brought us in. Differential crafted and coded the front-end UX/UI of the application, to provide an intuitive user experience and slick interface on the front-end.

The Result

The app keeps track of golf course statistics, analyzes your performance, and provides instant feedback and coaching. Essentially, it’s a personal golf trainer you can take with you wherever you go and gets smarter over time.

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